No matter how good your content is, it may not be found on the web unless you optimize your content with the right keywords. This is the power of Search Engine Optimization. Your primary objective, as a web copywriter, should be to locate it. If your future followers don’t find your copy on the first page of Google Search Results, they wouldn’t even know that you exist. This is exactly why website owners are hiring SEO services. SEO experts can easily evaluate the website and identify ways to boost its online ranking.
- Identify the target audience
This is true for any kind of writing, but more so when you’re writing for the web. Before you jump into writing your content, think about who you’re writing, how your writing will help them, what exactly your audience is looking for. Chances are you’re not the first writer to write on this subject. The Internet is full of content on the same subject. So how’s your writing going to be different? If you do not identify your target audience, you could go off track at any time.
- Use the keyword in the headline
It’s not enough to just write an eye-catching headline. The right keyword should be included in the headline. This makes it easy for the search engine crawlers to find a copy of your copy. Keep it short and try using the numeric on the headline. For example, ‘Top 7 SEO Copywriting Tips’ is a better headline than ‘SEO Copywriting Tips.’ Along with the headline, you should also use meta-tag descriptions for better results.
- Use the keywords in your body
It is also important to use the keyword(s) in your content body. You can also use more than one or two keywords. However, make sure that you do not force keywords into your text. They’re supposed to come naturally or at least look like that. Using too many keywords may result in the blacklisting of your site due to the stuffing of keywords. Typically, four or five keywords in 400-word content would be sufficient. Also, make sure you’re not concentrating all of them in one paragraph. Distribute your keywords evenly across the text.
- Get the correct formatting
Your post may not be readable, despite being informative. How you format your text makes a great deal of difference. Improve the readability of your text by dividing the contents into small paragraphs. Use bullet points, whenever possible. The content format should be well structured by following the hierarchy, as H1 for titles, H2 for subtitles, etc. should always be used to label titles.
- Consider using images
Picture is painting a thousand words! People love visuals, so if possible, use images in your content. This will make a good impression on the readers. In this regard, you can take the help of an SEO consultant who can suggest the right pictures for your content.
- Call to action
Finally, end your content with an action call. This is the most important part, and it requires special attention. After all, you’re writing the content for a purpose. Mostly, the purpose is to sell something or to convince the reader to subscribe to something. In any case, a call to action is an opportunity for you to say it directly to your audience. Tell them to act right now. Encourage a sense of immediacy. For example, you can use phrases like ‘Buy Now,’ ‘Subscribe Now,’ etc.