About every company today has its own website. Yet having a website doesn’t mean that the business has a good online presence. Your website may be well-designed and have decent content, but it may still not draw the right prospects and, worse still, have a very poor conversion rate. If you think your website is underperforming, you should recruit an experienced SEO specialist to help boost the search ranking of your website. However, before you take all such steps, you should be completely confident that you should invest in SEO services. Here are some telling signs that your company needs the expert support of SEO.
Your website does not appear in the search results, except though you search for your business name.
Imagine anyone looking for your business with the exact name, but somehow not seeing your website on the first page of the Google search results page! Believe it or not, this is going to happen. Try it, and if you can’t locate your business on Google, be alarmed. This means that the website has very poor online exposure. Perhaps the company’s name is very similar to other more common search words, such as another company, a product, or a service. It may also be that the website would not feature in the search results because it has been blacklisted by Google.Whatever the reason, it is high time for you to contact an SEO consultant and sort out the problem as soon as possible.
You are spending too much on PPC, but still not getting the desired results
Contrary to what most marketers believe, SEO and PPC complement each other. Typically, pay-per-click delivers quicker results, but it is quite expensive. On the other hand, SEO takes some time to deliver results, but the results are long-standing. In addition running an SEO campaign does not burn as big a hole in your pocket as PPC does. If you have been spending a huge amount of money on PPC but still not getting the results, it is time to revise your online marketing strategy. Maybe it is time to try SEO services.
Google Maps is unable to find your company
Thanks to the growing success of local searches, most customers are now looking online for local vendors. If your company isn’t shown on Google Maps, you’re losing prospects. More specifically, it’s a telling indication that the business wants to invest in SEO. Search engines can monitor your location and contact information from various internet outlets, such as your profile, press releases, news, other pages, posts, blogs, and even YouTube videos.
If you have different names and contact numbers listed in different sources, Google can get confused and ultimately refrain from listing your business on Google Maps. This means that the fact that your website is listed in Google Maps is one of the main factors that may influence your online credibility. Luckily, you may be able to fix this dilemma. Only ask your SEO specialist to correct the names and contact information of both outlets. Also, suggest recruiting a reputable SEO firm with years of expertise in helping companies boost their search rankings.