If you’re tempted to recruit inexpensive SEO providers, you’re not alone! Hundreds of SMBs in Singapore are pennies-wise and pound-foolish. If that sounds disrespectful to you, then I’m sorry, but that’s the truth of today.
First of all, let’s understand what SEO is cheap. Yeah, that depends on your budget and your financial skills. For eg, if your business makes millions of dollars, then $10,000 for an SEO consultant might seem very cheap to you. However, also $1,000 a month for SEO would appear to be sore when you have a shoe-string budget.
Although the word “cheap” means different things to different people, there is one fundamental reality. Quality SEO is not inexpensive. Here are some of the biggest reasons why you should stop employing inexpensive SEO services.
Cheap SEO may be counter-productive in the long run
The white SEO hat takes a little time, but the effects you get will be long-lasting. On the opposite, cheap SEO will give you fast results, but at the price of your brand image. Be cautious of digital marketing firms who offer you fast results at a relatively low price. Chances are they’re using SEO black hat tactics – which could end up making the business blacklisted by Google in the long run. When your website is blacklisted, you will lose your loyal clients and it will take a lot of time and effort to rebound from the penalty. You may need to employ a more seasoned SEO consultant. And though, there is no certainty of a full rehabilitation.
Cheap SEO would not add value
Cheap SEO is lacking in originality, customization and creativity. This type of SEO service does not add value to the marketing strategies. They offer one-size-fits-all strategies and never take the time and effort to customize their offerings to your target customers. Sometimes, a cheap SEO firm will be bad at driving, since they’re still busy trapping new clients. They think less about current consumers and more about future clients. They concentrate more on front-end revenue and less on enhancing the quality of operation.
The lack of resources prevents them from taking the required action.
Cheap SEO firms, even with the best of motives, cannot produce fantastic results – because they do not have the resources to invest on premium content and backlinks. They can only use time-consuming SEO tactics, such as keyword analysis, web page optimization, and very limited technical optimization.
Without enough budget, you cannot produce quality content, spend time creating quality links – nor can you afford to position your links on high-quality pages. As a result, you may not have seen enough progress in your page ranking for a long time. Or, they’re going to follow the wrong path for fast answers – which will potentially penalize the website.
Experience is a matter
It’s still a smart thing to get SEO done by a team of experts. If you employ a digital marketing firm for cheap SEO, you don’t really need premium services from seasoned professionals. They will recruit entry-level workers to compensate for the discount they are providing. Eventually, the programs may not have benefited in the long term.
The bottom line here is; do not pick an SEO business solely on the basis of expense. Before recruiting, do a comprehensive background search.
